Matthew Edmonds on Why Scope’s new campaign might not be the right approach.

“We’re not meeting each other. We’re not getting the chance to learn about disabled identities from disabled people. We’re relying on ad campaigns.

Here’s a radical solution to this awkward fact. Let’s lobby for total access on the transport system, in museums, schools, housing and public spaces, so that disabled people start to become visible, disrupting the falsely homogenous face of public life. More than just ramps and easy-read brochures, it’s a question of advancing an attitude to difference that recognises it’s excluded at every turn, that understands inclusive action as a small step on the long journey towards normalising diversity and creating social spaces that are open to all.

It’s not a sexy answer. It’s not as immediate or as viral as offering simple solutions from on high. But it is the awkward truth.”